Released on = November 28, 2005, 7:05 pm

Press Release Author = Datacolor

Industry = Software

Press Release Summary = Datacolor Unveils Next Generation Spectro Technology For
ColorVision at Booth 1104


Press Release Body = For Immediate Release With Photos
Editorial-Media Contact in North America
CJC Strategists
Charlé-John Cafiero
Tel: (212) 674-0848
ColorVisionPR@earthlink.net





NEW YORK, NY - PhotoPlus Expo (PPE) - October 20, 2005 - Datacolor, an
internationally known name in color technology, debuts a spectro-driven precision
profiling tool in its ColorVision® product line at Photo Plus Expo (PPE).
ColorVision® PrintFIX PROis unveiled at Booth No. 1104 and remains on
display throughout PPE, October 20 - 22, 2005, at the Jacob Javits Convention Center
in New York City.

ColorVision PrintFIX PRO comes bundled with next generation spectro technology from
Datacolor - the Datacolor 1005 Spectrocolorimeter, patch reading hardware and
stand-alone software. The new software creates spectro printer profiles that
support all RGB-driven inkjet, dye-sub, thermal, chemical and laser printers.
PrintFIX PRO also affords users the flexibility and richer interface of a
stand-alone software application. Spectro technology enables support of a wide range
of media, especially third party fine art papers, third party inks, and an unlimited
range of RGB-driven printers.

This unique new spectro-based printer-profiling tool was created by the successful
marriage of Datacolor's standards-setting industrial color instrumentation with the
trademark ease and affordability of its award-winning ColorVision technology. The
resulting hand held spectro is designed to meet the needs of discerning
professionals as well as mid market enthusiasts - i.e., home hobbyists, graphic
designers and amateur photographers as well as desktop specialists in a wide range
of small business environments.

With quality enhancements that can only be considered revolutionary, the all-RGB
product features exceptionally user-friendly tools. The PrintFIX PRO wizard guides
the user through all the critical steps, including wizard-assisted printer setup,
with a richly defined and highly detailed interface. The interface's plentiful help
files maintain ease of use throughout the entire process for all user levels. For
example, more advanced users can avail themselves of time saving short cuts that
allow them to "skip to profiling process." Intermediate users and beginners have the
ability to go through all necessary learning and testing steps.

In order to build the most accurate and consistent profiles on multiple printers,
inks, and papers, a patch reader is essential. The PrintFIX PRO patch reader
leverages the patented LED-based Datacolor Spectrocolorimeter 1005 to precisely
measure calibration targets and save the data in L*a*b format. It also offers
optimized higher patch targets. With precision and ease of use, PrintFIX PRO
delivers customized profiling choices according to specific user needs. Some
targets can be read in slightly over two-minutes, while more critical use targets
can be read in under four. PrintFIX PRO saves read times for the most demanding
devices, reducing time requirements from two hours to under 20 minutes and making
high patch profiles much more justifiable.

The new 1005 Spectro is a native USB device, so there are fewer cables and no
external power supply requirements PrintFIX PRO rests on a calibration base when not
in use. The base incorporates a spring-loaded wheel containing the device's
calibration tiles - critical to maintaining instrument accuracy over time - ensuring
they're always on hand when needed.

Color Consistency, Capture to Presentation to Print
For those serious about prints, the ColorVision PrintFIX PRO Suite is bundled with
ColorVision Spyder2PROT the award-winning CRT, LCD and notebook monitor calibration
hardware/software. The newly upgraded Spyder2PRO 2.0 also calibrates DLP & LCD
projectors. PrintFIX PRO Suite gives creative professionals the assurance of
complete color quality, print to presentation and is designed as an integrated
hardware/software solution for photographers and artists, delivering a new
destination point to today\'s popular RGB digital workflow of: Capture - Calibrate -
Edit - Print/ Display/ Present and Share.

Fueled by the quality and quantity of inkjet and laser printers on the market,
in-house printing is booming - with usage increasing among professional
photographers and serious enthusiasts alike. An estimated 7.7 billion digital images
were printed in 2005 and that number expected to grow.

"PrintFIX PRO is our answer to the industry's need for a user-friendly, flexible
tool to manage color in printing. It fills the gap between high-end laboratory
spectros and unreliable low-end solutions. It is an RGB product that has at its
core a world-class spectrocolorimeter for unprecedented quality. It allows printing
straight from the software as well as direct proof profiles, eliminating the need
for third party software. Plus, we are offering it at price point far below its
performance value," confirms Matthew Chilton, product manager for the ColorVision
business unit of Datacolor.

Pricing and Availability
ColorVision® PrintFIX PROT -Will be available in stores January 2006. The product
includes a Datacolor 1005 Spectrocolorimeter, patch reading hardware and stand-alone
software. PrintFIX PRO has a US manufacturers' suggested retail price of $549 and
can be found for less at many resellers. System requirement include: PrintFIX PRO:
OSX 10.2 or better, or Windows® 2000 or XP, 1024 x 768 or better color monitor.
Sound card and internal or external speakers. Languages: English, French, German,
Spanish, Italian, Japanese, Traditional and Simplified Chinese, Korean.

ColorVision® PrintFIX PROT Suite - utilizes the Universal ColorVision Software
Interface, similar to Spyder2PRO and SpyderTVT, for seamless integration;
ColorVision® Spyder2PROT hardware and software; a precise calibration system that
color calibrates LCD, CRT and laptop monitors. PrintFIX PRO Suite has a US
manufacturers' suggested retail price of $659 and can be found for less at many
resellers. System requirements include: Spyder2PRO 2.0: OSX 10.2 or better, or
Windows® 2000 or XP, 1024 x 768 or better color monitor. Languages: English, French,
German, Spanish, Italian, Japanese, Traditional and Simplified Chinese, Korean.

About Datacolor and ColorVision
ColorVision technology by Datacolor provides affordable, easy-to-use digital color
control products to creative professionals, photographers, corporate customers and
consumers around the world. Because color matters, leading businesses, creative
professionals, and consumers worldwide choose Datacolor's innovative technology
solutions to consistently achieve the right color. A Swiss-held company, Datacolor's
strong worldwide presence encompasses global manufacturing and operational
facilities with an international strategic network of sales and support offices. For
more information about ColorVision by Datacolor, please visit www.colorvision.com or
www.datacolor.com.
Editorial note - for product images:
http://www.datacolor.com/resources/Tradeshows/PPE_2005/PrintfixPRO/
For editorial questions, please contact: Charlé-John Cafiero, CJC Strategists,
(212) 674-0848. ColorVision_PR@earthlink.net


Web Site = http://www.datacolor.com

Contact Details = Datacolor@digitalbrandexpressions.com